When the brand decided to move to original, Filipino-designed products, the CEO commissioned me to lead the shift and develop an entire collection from the ground up.
My role covered the full design lifecycle: concept sketches, material selection, detailed tech packs and refining the final prototypes.
01
Concept sketches
The collection started as concept sketches: a family of chunky, sculpted soles under different uppers, each with a single accent color.
02
Color, material and finish
CMF renders tested how color and material sit on each silhouette, from a sculpted high-top in teal, magenta and mustard to an olive sock-knit and a red, white and blue runner.
03
Running sneaker
One concept, a running sneaker in navy and tan, went all the way from render to a physical prototype.
More Finn Cotton concepts on Behance